Hyde Park Capital Advises gFour Marketing Group, Inc. on Recapitalization by Ros Capital Partners

Tampa, Fla. – March 14, 2023 – Hyde Park Capital, Florida’s premier investment banking firm specializing in sell-side mergers and acquisitions for founder- and family-owned companies, announced today that its client, gFour Marketing, a leading tech-enabled relationship marketing provider exclusively focused on home improvement and home services companies, has been recapitalized by Ros Capital Partners, a leading middle-market investment firm based in San Francisco, CA.

The transaction marks another successful tech-enabled and business services transaction for Hyde Park Capital and builds on the momentum of strong sell-side middle market for mergers and acquisitions in 2023. Hyde Park Capital served as the exclusive sell-side investment banker to gFour Marketing for the transaction. Hyde Park’s relationship with gFour marketing and expertise in the home services market played a significant role in this transaction.

Brian Kaskavalciyan, co-founder, and CEO of gFour Marketing commented on the transaction, “We built gFour Marketing over the last decade to become one of the leading tech-enabled relationship marketing companies in the home improvement and home services sector. We are very proud of the excellent team we created and the outstanding work and the success we achieve for our clients. When we were looking for someone to help us take the company to the next level, we tapped into our network to find someone to help us get find that perfect partner. Michael Johnson and the Hyde Park Team came highly recommended from our respected friends that had successfully exited a prior company with the help of Michael and his team. So, we decided to partner with Hyde Park Capital and couldn’t be happier with the result. The HPC team was there every step of the way and couldn’t have found us a better partner. We are so appreciative of Michael and his team and extremely excited about our path forward.”

Adi Kaskavalciyan, co-founder of gFour, added “When we decided to entertain the idea of bringing on a partner, we interviewed numerous groups and are very pleased with our selection of Hyde Park as our investment banker. Hyde Park Capital played a key role and was an important financial advisor helping gFour negotiate and structure the best deal possible for the Company and its partners. The Hyde Park team demonstrated incredible knowledge and expertise throughout the course of our eventual partnership with Ros Capital Partners, and we greatly appreciate their efforts on our behalf.”

Michael Johnson, Managing Director, Hyde Park Capital, commented, “It has been an honor working for Brian and Adi and the entire team at gFour, on this important transaction. They have relentlessly built gFour from the ground up, and the Company has progressively captured additional market share in the home services sector due to a great reputation established over the years. It was important to Brian and Adi that the structure of the transaction was based on not only the economics of the deal, but also the strategic fit for employees and customers and we were determined to find that right partner who shared their values and vision. We are excited about the future of gFour with Felipe and Ros Capital’s addition and are thrilled to have been able to work with Brian, Adi and Felipe.”

Felipe Ros of Ros Capital Partners, shared, “We are pleased to partner with Brian, Adi, Pete, Yani, Michelle, and the rest of gFour Marketing team to continue the Company’s long history of success. This growth-oriented partnership will give gFour greater tools to be even more client-centric and will enable us to provide more value to clients by continuing to enhance our services. It was great working with Michael and the Hyde Park team; their professionalism and expertise were instrumental in everything coming together.”

About gFour Marketing

Founded in 2009, gFour Marketing is a tech-enabled relationship marketing firm that focuses on review/reputation management and referral and repeat business for home services companies. For additional information, please visit www.gfourmarketing.com.

About Ros Capital Partners

Ros Capital Partners is a lower middle-market private investment firm operating in the business service sector. Ros Capital has offices in San Francisco, CA and was seeking partnerships with companies carrying a team first mindset and thriving culture. Ros Capital provides a values-driven approach to investing, an ability to hold investments long term, and a willingness to customize solutions to owner needs.

About Hyde Park Capital

Hyde Park Capital is an institutionally focused boutique investment banking firm specializing in mergers and acquisitions and focusing on serving the corporate finance needs of successful founder and family-owned companies. Hyde Park’s principals have extensive investment banking experience managing merger and acquisition engagements, including executing sell-side and buy-side sale of company assignments, recapitalizations, financial advisory services, fairness opinions, and raising growth capital and acquisition financing for companies, including equity, mezzanine, and senior debt. Hyde Park Capital has extensive experience across numerous industry sectors, including business services, industrial, technology, healthcare, and financial services. Hyde Park Capital is headquartered in Tampa, Florida, and is a member of FINRA and SIPC. Hyde Park Capital is also a member of the Geneva Capital Group (GCG) International M&A Alliance (see www.gcg.com).

Media Contacts: 

John Hill 

Hyde Park Capital