Lady of America is a leading international franchisor of primarily women focused fitness centers. The fitness centers are located predominantly in the United States, but the concept has also proven successful internationally, with centers open in England, Australia, Canada, England, South Korea, Israel, South Africa, and Mexico, while negotiations continue with interested parties from other countries. Founded in 1984, the Company has been an innovator and leader in the fitness club industry and was the first to officially offer a franchise for a fitness center. The Company currently offers four franchise opportunities, including Lady of AmericaTM, Ladies Workout ExpressTM, Health Clubs of AmericaTM, and its new Workout ExpressTM for Men and Women (the co-ed version of Ladies Workout ExpressTM).