Gemesis was founded in 1996 to exploit Russian technology for the machine production of cultured diamonds for the jewelry and electronic markets. These man-made diamonds are not imitations, such as cubic zirconia. To the contrary, they are virtually identical to “natural” diamonds and have the same chemical composition, hardness, brilliance, “fire” and other pertinent features. Gemesis Diamonds are indistinguishable from “natural” diamonds. After bringing over the Russian scientists that invented the technology in 1998 as employees, Gemesis has enjoyed great success. The company has sold numerous diamonds to the commercial jewelry market, where Gemesis yellow diamonds, very rare in nature, are currently enjoying unprecedented “accessibility and design opportunities”.